JUMPTV SIGNS PARTNERSHIP WITH RUSSIA'S RTR PLANETA

JumpTV to Broadcast Leading Russian Culture, Entertainment and Sports Channel

TORONTO, September 28, 2006 - JumpTV (AIM, TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet, announced it has signed an Internet-broadcast agreement with Russian State Television and Radio Broadcasting Company (RTR) to broadcast its international signal (RTR Planeta) exclusively in certain territories.

RTR Planeta features top programming from RTR's three leading channels: "Russia," "Kultura" and "Sport" and specializes in Russian primetime news, sports, feature films, documentaries and made for TV movies.

Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International said, "There are over 12 million Russians living outside of the country, concentrated mainly in Israel, the USA, Canada and Western Europe. We are thrilled to be able to offer this massive community an easy and affordable way to access the quality content they know and love from home."

"Having worked with similar caliber channels, JumpTV understood our market dynamic and was more than happy to walk us through the complex process of proper digital rights management," said Sergei Koshliakov, head of foreign relations for RTR Planeta. "As Internet protocol television (IPTV) continues to gain momentum, we are confident that JumpTV's distribution platform and business model will give RTR the competitive edge to attract a significant user base from the millions of potential viewers living in the Russian diaspora."

RTR Planeta will be priced at US$9.95 per month when launched commercially and will likely become part of a future bundle of Russian channels. JumpTV subscribers will be able to access the channel's top programs including the entertaining sports program "National Team of Russia," award-winning talk show "Cultural Revolution," and weekly celebrity game show "Bluff Club."

The RTR Planeta contract was signed subsequent to the Company's June 30, 2006 quarter end disclosure. JumpTV now has 221 channels under license.

About JumpTV

JumpTV (AIM, TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 200 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.

Forward looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.